Brand designer,
creative leader,
lifelong maker.

I focus on making work and building brands that feel clear, human, and intentional.

I’m a lifelong maker rooted in typography, print design, and hands-on craft. These fundamentals still shape how I approach the work today, even as the way we make it keeps evolving.

Featured Work

Illumio Brand Design
& Creative Direction

I directed and helped design a comprehensive transformation of Illumio’s brand system and design infrastructure. This included a brand campaign launch across digital and print, a full-scale website and customer journey redesign, brand guidelines, fresh brand experiences at global events, demand generation, social, and more.

Experiential Design
& Project Management

I’ve led booth and event experiences in pharma and tech from concept through execution—developing the visual identity across print and digital promotions, designing the environment, managing timelines and teams, collaborating with presenters on content, and working directly with vendors to bring it all to life on-site.

Work
in Motion

Where I share side projects, sketches, and ideas as they take shape. Finished or in progress, it’s all part of how I work.

Selected
Brand Design

Before in-house brand leadership, this is where the foundation was built. A collection of agency work spanning identity, campaigns, and experiences designed to show up everywhere a brand lives. It shaped how I think about building cohesive systems that balance expression, clarity, and scale.

Designing Control in
an AI-Generated World

Without clear creative direction, AI risks diluting brand integrity and design. To solve this, I led my team through the development of a structured AI imagery system for Illumio. It defined not just how images look, but what they mean, when to use them, and how they reinforce the brand across every touchpoint.