Brand designer,
creative leader,
lifelong maker.
I help design brands that hold up across products, campaigns, and the systems that bring them to life.
I’m a lifelong maker rooted in typography, print design, film photography, and paint on paper. Even in this technological world ruled by fast-paced standards and AI, my work today is driven by my attention to craft and the detailed fundamentals.
Featured Work
Illumio Brand Design
& Creative Direction
I led and designed alongside a talented creative team in close partnership with the CEO to redefine Illumio’s visual identity. The goal was to transform it from startup perception to a category-defining brand. We pioneered custom AI imagery, developed brand guidelines, and empowered the organization to be self-serviced with the refreshed brand.
Designing Control in
an AI-Generated World
Without clear creative direction, AI risks diluting brand integrity and design. To solve this, I led my team through the development of a structured AI imagery system for Illumio. It defined not just how images look, but what they mean, when to use them, and how they reinforce the brand across every touchpoint.
Selected
Brand Design
Before in-house brand leadership, this is where the foundation was built. A collection of agency work spanning identity, campaigns, and experiences designed to show up everywhere a brand lives. It shaped how I think about building cohesive systems that balance expression, clarity, and scale.
Logo
Designs
Logos, drawn from the ground up. Simple, bold, and built to hold up everywhere.
Painting and
Illustration
Alongside the systems, screens, and AI—this is the part of my practice that stays tactile.
Paint, paper, and instinct.