I’ve led booth and event experiences from concept through execution—developing the visual identity across print and digital promotions, designing the environment, and working directly with vendors to bring it to life on-site. Alongside the creative, I’ve owned the operational side as well—managing timelines, organizing content across stakeholders, and keeping complex builds moving through production.

From large-scale graphics to the smallest details, the goal is always the same: create something cohesive, intentional, and built to hold up in the real world.